Media Experience
This role taught me how design and communication can shape community engagement. I learned how to use tools like Canva and Adobe Fresco to make content that resonated with students, and how to adapt outreach across platforms like Instagram, Discord, and newsletters to maximize reach. I also worked with sponsors like RedBull and Moshi to create an impact to a social space greater than campus alone. What I valued most was seeing how strategic communication and collaboration could bring people together—whether through digital spaces or in-person events. For me, it reinforced the importance of community, creativity, and intentional design.
The original template provided to us created by Red Bull.
Red Bull x Tetris Activation Post
The poster rendition created by me using the Red Bull x Tetris Logo.
An adaption to my work to be displayed on our virtual ad space in the Esports lounge
Design Process & Optimization Adaptions
Here are drafts 1, 2, and 3, which did not make the cut. Some reasons include visibility, balancing of important figures against additional resources, and peer feedback!
Moshi Collaboration Posts:
Sponsorship post with Moshi Drinks!
A general interest post used to encourage students on campus to learn more about our club during Club Fair at Columbia University.
E-sports Club Specific Interest Posts
The face of an informational post that directs students towards the E-Sport’s lounge.
A post on Club interest meeting that utilizes familiarity to draw in interested parties.
A promotional post featuring rythmagica’s controllers which they donated to Rhythm Games Club branch!
A poster that promotes a competition while utilizing meme culture and inside jokes to feel more welcoming.